How to make money streaming: 6 ways to get paid and go live
This article will show you how to make money with video streaming, or in other words, how to monetize your live stream.
1. Run ads
One way to monetize your live stream is through ads. There are two types: In-Stream (linear video ads) or In-Display. Linear video ads are those that appear before the video, while non-linear advertisements are those that viewers see simultaneously while they watch the video.
Although ads are a great way of monetizing your video content it can be tricky. It’s important to show the ad and get viewers to click it. You also need to make sure that they don’t become bored and leave your stream. Major platforms such as YouTube and Facebook have different rules for running ads and video streaming.
When to run ads – The best time to do so is when the creator or person streaming live wants to take a break. Timing the ads correctly is important – don’t leave viewers hanging at the end of a sentence.
You can play your ad anytime you want in your YouTube live stream. Keep your viewers informed that there will be a break.
Not all video streamers on Facebook have the option to take a break. You can take a break if your Facebook page that displays the live stream has over 50,000 followers or more than 300 concurrent viewers for the last video.
You can maximize your earnings from live video streams by increasing traffic to your website and Facebook pages. A higher number of viewers means that ads convert more frequently. This translates into higher revenue.
2. Subscribe/Pay per View
Another way to make money with your videos is to get people to subscribe to your video or to pay for it. A teaser could be released to give the audience a glimpse of what’s coming. Subscribe to your page to get more videos. Subscription features are built into streaming platforms like IBM Cloud and Vimeo Live.
3. Crowdfunding and donations
Deloitte Global recently found that donations are an important part of other live-streaming platforms’ business models, as well as platforms for streaming video games. Many live streams ask their viewers for donations, and then give them virtual gifts.
Crowdfunding can be another way to make money from your video streams. There are many popular crowdfunding platforms like Kickstarter, Indiegogo and Patreon. These platforms require you to create an account, to build your project and to specify your goals. Then, promote your project on other platforms so that people can visit your project page to contribute.
4. Affiliates
An affiliate program can be a great way to monetize your video stream. Although it can take some time to set up and provide the expected returns, it is possible. It’s easy to passively make money from your video as it becomes more popular.
First, you need to link up with affiliate networks like Flipkart and Amazon. These platforms allow you to create videos about products. You can also choose products if your video stream is focused on technology. You could create a video on a mobile phone. This would include information about its features, troubleshooting tips, how to customize it, and many other things. Direct the viewer to the product page of the affiliate platform at the end. You earn a commission every time a viewer clicks your video and visits the affiliate site.
5. Sponsorships
If your live streaming channel is well-known, you can confidently approach larger market players for sponsorships and deals. You don’t get sponsored by brands if you don’t take the first step to approach the right people. You should also ensure that you remain within your niche when doing so. Your video theme should correspond to the sponsor.
6. Sell your products
You can subconsciously sell with live videos. This technique has been used by marketers for years to sell their products and services. But subconscious selling is only possible if you have built trust with your viewers. According to market research, people are more likely to purchase a product if someone in their social circle has already bought it. Influencers are a key part of product promotion. You don’t need to sell the product directly when streaming live video. Then, briefly discuss the product’s features and where you can purchase it. Finally, go back to the main theme of your video. This could subconsciously motivate viewers to buy the product.
You have the opportunity to share your passions with others, make money, and even earn some extra cash by streaming live video. You can combine the six methods above to make the most of your live video streams. There is a lot of competition online, so it is important to maintain your fans’ interest and keep them coming back to you. Your video content must be engaging, informative, and clear to keep your followers interested. You will see the benefits of creating great videos and building a loyal following.
